By now you may know the name Emily O’Brien as one of my favorite photographers. I’ve had the pleasure of working with Emily for many years and, more than a colleague, she is a friend whose talent never ceases to amaze me.
I’ve featured Emily’s photography in many of my posts. Our Instagram Field Trip to Giardini Di Sole was one of my favorites. As was our day at the Junior League of Boston Designer Show House. When the time came for new headshots for Musing Mediterranean, I looked no further than Emily. The same is true for my Julia’s senior portraits, but I’ll save that post for another day.
Emily knows me well and puts me completely at ease. I mentioned wanting to take photos at home and Emily suggested we go a step beyond traditional headshots. She told me about Personal Brand Photography.
What Is Personal Brand Photography?
Emily has created this option for business people of all types who want strong images that give your brand a personality. They show people who you are as a business and what it’s like to work with you. Personal brand sessions start with a consultation to get to know your brand story. Sessions usually include headshots, lifestyle images to capture you in action, as well as details that cater to your specific business. Because the session is so customized to suit your brand, the types of images will vary from one business to another.
My Personal Brand Session
Personal Brand Photography was perfect for my purposes as I already had the idea of taking shots around my house using some of my favorite artwork as the backdrop. The more we talked about how this would work, the more I realized it was ideal. Personal Brand Photography gave me the flexibility to explore what I do as a freelance writer working from home, while revealing what inspires me creatively.
Let The Fun Begin!
Enter good friend and fashion stylist, Lysa Gibbs-Pelletier. Lysa helped style my clothing with the artwork and scenes we were shooting. Here’s a behind the scenes shot of the three of us getting silly over a mouth-watering plate of cupcakes as shared on Emily’s Instagram.
Follow Emily on Instagram
At this point I’ll let the images speak for themselves. Here are some of my favorites shots. I can’t tell you what a great experience this was. It’s rare that the camera is turned on me, but it felt special to bring the focus on what I do and expressing that in photos was an interesting opportunity. It was reflective process that would not have been the same without Emily’s expertise.
When I was asked to send in author photos for the book, I had a tough time choosing. Emily had captured my essence in a way I didn’t think possible.
If you are a business person looking for photos, Emily O’Brien’s Personal Brand Photography is a wonderful way to shine the spotlight on you and what you do.
Here’s What You Can Do With Your Images
- Social media: Instagram, Facebook, Twitter, Linked In. Social media posts that include an image receive 120-180% more visibility and engagement. Maximize your investment by creating a library of images to post new content.
- Scattered throughout your website pages: Blogs, home page, about me, landing pages, sales pages, contact, etc.
- Marketing pieces: Business cards, brochures, mailers, or other printed marketing materials.
- Press releases, speaking engagements, email signature, anywhere you have the opportunity to show people what it would be like to work with you.